Built to Work, Not Built to Use

Why B2B software user experience could be your biggest competitive advantage I’ve spent much of my marketing career working with technology businesses, and I’m so often amazed at the quality of what gets built. The ingenuity, the problem-solving, the sheer...

Lost in the Weeds: What Your Jargon is Really Costing You

Why So Many Businesses Struggle to Explain What They Actually Do With too many years in marketing that I’m happy to mention! – across startups and established businesses of all shapes and sizes; the thing I keep coming back to, time and time again, is how...